Open AccessDEVELOPMENT OF INTERNET TRADING IN THE AGE OF DIGITALIZATION
Author(s) -
Kateryna Buzhymska,
Iryna Tsaruk
Publication year - 2021
Publication title -
deržava ta regìoni. serìâ: ekonomìka ta pìdpriêmnictvo
Language(s) - English
Resource type - Journals
eISSN - 2707-0719
pISSN - 1814-1161
DOI - 10.32840/1814-1161/2021-2-5
Subject(s) - business , the internet , marketing , goods and services , purchasing , e commerce , purchasing power , order (exchange) , service (business) , payment , consumer to business , commerce , advertising , business model , economics , economy , finance , world wide web , computer science , political science , keynesian economics , law
The article clarifies the concept of e-commerce and its significance in the modern conditions of the digital economy. It is proposed to consider e-commerce in the modern digitalization environment as a special business model that is rapidly evolving, constantly modernized and has its own characteristics. It is established that business on the Internet should cover the following aspects: establishing contacts with the target audience of customers by attracting attention (advertising, bright site design, etc.), selling goods and services, ensuring full control over payment, delivery and after-sales service. The set of economic, social, electronic-technological, organizational-legal nature factors influencing the spread of e-commerce is generalized. More than ten types of business models suitable for e-commerce have been identified, among the main and most used of which are the following models: B2C – company-consumer; B2B – company-company; C2B – consumer-company; C2C – consumer-consumer. The modern tendencies of formation and development of Internet trade in the world and in Ukraine in the conditions of a viral pandemic are investigated. The factors that will affect the additional growth of online sales in Ukraine are listed in the order of their consideration, among which the following are highlighted: new buyers on the Internet; insulation at home; increase in the frequency of purchases in the month following the isolation; the transition of some people to remote work; growth of online sales of everyday goods; falling purchasing power and consumer activity in the market. Proposals for further development of e-commerce in Ukraine are substantiated, among which are: continued formation of communication and telecommunication infrastructure; revision and harmonization of the current regulatory framework in the field of e-commerce; stimulating the development of online applications for business; organization of events on teaching the Internet and information technology in business; conducting information and educational campaigns among citizens; promoting the development of the electronic money market and the promotion of electronic wallets, etc.