Open AccessBENCHMARKING IN MANAGEMENT OF AN ENTERPRISE MARKETING ACTIVITY: A THEORETICAL ASPECT
Author(s) -
Olha Seleznоva,
Yurii Hrinchenko
Publication year - 2019
Publication title -
deržava ta regìoni. serìâ: ekonomìka ta pìdpriêmnictvo
Language(s) - English
Resource type - Journals
eISSN - 2707-0719
pISSN - 1814-1161
DOI - 10.32840/1814-1161/2019-5-26
Subject(s) - benchmarking , business , marketing , process management , marketing management , knowledge management , computer science