SOCIO-CULTURAL FEATURES OF SPEAKERS’ COMMUNICATIVE BEHAVIOR IN DIFFERENT SOCIAL ROLES AND THEIR TRANSLATION INTO UKRAINIAN

The article is a study of the features of the individual’s communicative behavior, when implementing different social roles. By analyzing the concept of the social role and status, author puts forward the classification of the most frequent social roles represented by an individual in formal and informal communication situations (that of a father, lecturer, friend, colleague, employer, employee, consultant). The work is based on the number of studied and investigated dialogical fragments, where one character appears in different social roles and uses various language means. Having considered typical communicative situations, the author also singles out linguistic and extra-linguistic means which mark the changes of speaker’s social roles, namely: elevated, sarcastic, polite, sad, ironic, joyful, neutral, strict, humorous, angry, contemptuous, intrusive, friendly, confident and other tones as well as smile, frown and raised eyebrows, laugh, direct eye contact, pointing finger, pointing the hand etc. At the next stage of the analysis the author reveals the language means that mark the changes of the speaker's social roles as well as outlines the difficulties, connected with their translation into Ukrainian. Translation of the dialogical fragments was studied in order to find out types of rendition of the means that indicate realization of different social roles by the speaker. Non-verbal communication was also researched, aiming to find out correlation between the social role of the speaker and the means, used by the speaker, according to his social role. As a result, the paper presents the analysis of such means of translation as transliteration, transcription, antonymous, descriptive, and contextual tracing, literal types of translation as well as their dependence on the social role of the speaker. So the components of intercourse let communicative behavior of the individual to be comprehensively considered. Thereby, the results of the study, their representation in per cents, as well as examples of the communicative situations and their analysis, are represented in the following article.