Open AccessVIDEO HOSTING AS A COMMUNICATION CHANNEL (ON THE EXAMPLE OF UKRAINIAN MEDIA)
Author(s) -
Victoria Galiy
Publication year - 2020
Publication title -
molodij včenij
Language(s) - English
Resource type - Journals
eISSN - 2313-2167
pISSN - 2304-5809
DOI - 10.32839/2304-5809/2020-11-87-9
Subject(s) - ukrainian , broadcasting (networking) , agency (philosophy) , channel (broadcasting) , videoconferencing , broadcast journalism , advertising , journalism , computer science , multimedia , telecommunications , sociology , business , computer network , social science , philosophy , linguistics
Over the last few years, the representation of Ukrainian traditional television channels on various web platforms, such as video hosting services, has increased significantly. This suggests that the phenomena of cross-media and multi-platform as trends in modern journalism have only consolidated their positions and more and more media are turning to it. This article considers the communicative aspect of the interaction of Ukrainian television media with its audience on the platform of video hosting services, namely: YouTube, Vimeo, Dailymotion, Rutube, Yandex.Video and Facebook Watch. The main goal was to analyze how television channels communicate with their viewers and what technical and not only capabilities of video hosting are used for this purpose. How actively and regularly they use the opportunity to comment on videos, answers under videos, posting in the «Community» section, as well as fixed polls on the right question for the owner of the channel. For analysis we taken the official accounts of those television channels on video hosting, which were included in the rating of the top-10 television channels formed by the National Council of Ukraine on Television and Radio Broadcasting and conducted by the rating agency Big Data UA for the III quarter of 2019, as well as statistics from Socialblade.com, which provides detailed information on the number of views and activity on the registered YouTube-channel. The study found that most television channels try to «bring» the audience to communicate through communication in the «Community» and fixed targeted surveys under videos, which in turn give results - the audience responds and responds to requests. There are also television channels that do not use the capabilities of video hosting for communication and only occasionally respond to viewers' messages or «throw» communication triggers. However, as the monitoring showed, there are also those television channels that do not see prospects in video hosting services and do not consider them as channels of communication with the audience and a platform for integration and promotion, and therefore reduced or stopped operating on them.