Open AccessTHEORETICAL ASPECTS AND DEVELOPMENT OF EVENT TOURISM IN KHMELNYTSKA OBLAST (REGION)
Author(s) -
Mariya Lushchyk
Publication year - 2020
Publication title -
molodij včenij
Language(s) - English
Resource type - Journals
eISSN - 2313-2167
pISSN - 2304-5809
DOI - 10.32839/2304-5809/2020-10-86-11
Subject(s) - tourism , event (particle physics) , amateur , ukrainian , promotion (chess) , geography , history , scale (ratio) , advertising , political science , business , cartography , archaeology , linguistics , philosophy , physics , quantum mechanics , politics , law
The article reveals the features of event tourism in Khmelnytska Oblast (region) and describes the main events that are of tourist interest. The classification of event resources by subject, scale, as well as the genesis and factors of time and frequency of events is given. Variants of division of event tourism by direction of tourist flows, scale, age of travellers, intensity of tourist flows, sources of financing, duration of travel, composition of groups and organizational forms, etc. are covered. An attempt to describe in detail the main festivals of the city and region was made. The geographical location, cultural, social and environmental initiatives of the festi-val RespublicaFEST are described, as well as the innovations that the event has un-dergone due to quarantine restrictions. The peculiarities of holding a number of events are revealed: festival of historical reconstructions «Ancient Medzhibizh», fes-tival of Ukrainian rock music «Rock & Buh», festival of jazz lovers «Podil-lyaJazzFest», festival of Ukrainian chamber music «Khmelnitsky chamber-fest», youth festival «Green Fest», international festival of mono-performances «Echo», region authentic folk groups «God bless, start the summer, glorify Christ!», festival of children's amateur theatre groups «Theatrical Mosaic», gastronomic festival «Honey Savior», street food festival «Proskuriv delicacies». It is noted that event tourism in Khmelnytska Oblast (region) can become a priority and promising area of promotion of the tourist brand of the region. It was found that despite the fact that the region already boasts successful festivals, event tourism in the region is still not given due attention both at the state level and in the activities of local governments. The need to intensify the development of event tourism in the region, in which the priorities should be: tourism promotion, a positive image of the region, creating an up-to-date calendar of events that could interest tourists, proper financing of costs associated with organizing events, strengthening the marketing component, stimulating tourist enterprises to develop event tours and training highly qualified personnel for their coordination and implementation, logistics and the necessary infrastructure for each event and the proper safety of tourists during its holding.