Open AccessPERSPECTIVES FOR THE DEVELOPMENT OF SOME SPECIES OF INNOVATIVE MARKETING
Author(s) -
Oksana Oleksandrivna Petrashchak,
V.V. Khortyuk,
H.F. Toderash
Publication year - 2018
Publication title -
molodij včenij
Language(s) - English
Resource type - Journals
eISSN - 2313-2167
pISSN - 2304-5809
DOI - 10.32839/2304-5809/2018-12-64-73
Subject(s) - marketing , business , digital marketing , online advertising , the internet , marketing management , return on marketing investment , advertising , marketing mix , marketing research , marketing strategy , business marketing , computer science , world wide web
In this article the essence of innovative marketing inbound marketing and Internet marketing have been identified. Total expenditure on advertising and internet advertising costs according to the company «eMarketer» marketing have been analyzed. Ratio of spending on Internet advertising in the total advertising spend have been investigated. The importance of improving innovative marketing policy of the company for sustainable business development has been emphasized. The effectiveness of the introduction of innovative marketing in the conduct of business has been considered.