Open AccessTHE INFLUENCE OF COMMERCIAL AWARENESS’ FACTORS TO THE DEVELOPMENT OF THE ENTERPRISE
Author(s) -
Anastasiia Zerkal
Publication year - 2018
Publication title -
molodij včenij
Language(s) - English
Resource type - Journals
eISSN - 2313-2167
pISSN - 2304-5809
DOI - 10.32839/2304-5809/2018-12-64-65
Subject(s) - competitor analysis , business , order (exchange) , affect (linguistics) , worry , marketing , industrial organization , finance , psychology , anxiety , psychiatry , linguistics , philosophy
Commercial awareness means appreciating that all enterprises are themselves commercial enterprises, in business to make money. Even charities need to be sustainable. You need to understand how they do that and what factors might affect it in order to be fully commercially aware. Businesses can never stand still – they grow or die and their CEOs worry about competitors. The price/earning ratio is the most commonly used means of comparing enterprises' financial performance.