Open AccessCONGRATULATED BOARDS AS A PART OF SOCIAL ADVERTISING
Author(s) -
Ya.I. Ponomarenko
Publication year - 2018
Publication title -
molodij včenij
Language(s) - English
Resource type - Journals
eISSN - 2313-2167
pISSN - 2304-5809
DOI - 10.32839/2304-5809/2018-12-64-41
Subject(s) - novelty , appeal , advertising , state (computer science) , population , identity (music) , national identity , political science , public relations , psychology , sociology , business , social psychology , computer science , law , art , aesthetics , demography , algorithm , politics
The article considers the billboards and posters with public holidays as an instrument of interaction of the state apparatus with the citizens, to analyze their visual solution. Scientific novelty consists in an attempt to structure and distinguish the concept of "congratulatory social advertising", to determine its features. Conclusions: Despite the fact that the glamorous advertising of district, regional administrations, official state institutions is sometimes masked by advertising of a particular policy, in general, such a company helps the interaction of the state and the population, and the visual solution – the appeal to national motives, the exercise of national symbols – promotes Validation and National Identity.