Open AccessTHE SUBSTANTIATION OF MEASURES TO INCREASE THE COMPETITIVENESS OF THE COMPANY’S PRODUCT
Author(s) -
T.V. Motorna,
R.M. Fedoryak
Publication year - 2018
Publication title -
molodij včenij
Language(s) - English
Resource type - Journals
eISSN - 2313-2167
pISSN - 2304-5809
DOI - 10.32839/2304-5809/2018-12-64-148
Subject(s) - product (mathematics) , business , industrial organization , commerce , marketing , geometry , mathematics
In the article the essence of the concept of competitiveness of the product, factors of competitiveness of products is considered, the measures of its increase are grounded. The approaches to the concept of "product competitiveness" were analyzedand determined measures to increase the competitiveness of goods. Measures to increase the competitiveness of products proposed in the article can be used by domestic enterprises to improve the competitiveness of products in the national market, and when the company leaves the foreign markets.