Open AccessANTI-CRISIS MANAGEMENT OF TRADE ENTERPRISE IN THE CONDITIONS OF EXTERNAL INSTABILITY
Author(s) -
Y. V. Miroshnichenko,
N.V. Antonova,
Y.V. Homovska
Publication year - 2018
Publication title -
molodij včenij
Language(s) - English
Resource type - Journals
eISSN - 2313-2167
pISSN - 2304-5809
DOI - 10.32839/2304-5809/2018-12-64-146
Subject(s) - adaptability , crisis management , business , term (time) , risk analysis (engineering) , financial crisis , enterprise management , process management , industrial organization , economics , management , macroeconomics , physics , quantum mechanics
The problems of the crisis management of the enterprise in the conditions of instability of the external environment are investigated.. Existing theoretical approaches to understanding the category of "crisis management" are considered. Dedicated specific principles of crisis management, such as the principle of prioritizing long-term goals over short-term, adaptability to changes in the external environment, the effectiveness of anti-crisis measures, systemic principles, principles of continuity of observations andresponsiveness to changes in the external environment. Practical recommendations for crisis management of a trading enterprise have been developed. Formed conclusions will identify ways to further research.