Open AccessFROM MEDIA BRANDING TO PERSONAL BRAND IN JOURNALISM: CURRENT PRACTICES OF AUTHOR'S SELF-PRESENTATION IN UKRAINIAN INTERNET MEDIA
Author(s) -
Kateryna Horska
Publication year - 2021
Publication title -
včenì zapiski tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì v.ì. vernadsʹkogo. serìâ: fìlologìâ, žurnalìstika
Language(s) - English
Resource type - Journals
eISSN - 2710-4664
pISSN - 2710-4656
DOI - 10.32838/2710-4656/2021.1-3/42
Subject(s) - ukrainian , presentation (obstetrics) , journalism , the internet , advertising , political science , business , public relations , media studies , sociology , world wide web , computer science , medicine , philosophy , linguistics , radiology