Open AccessLANGUAGE GAME AS A WAY OF SEMANTIC COMPRESSION IN ADVERTISING TEXTS
Author(s) -
O. V. Dzykovych,
K. V. Rybachok
Publication year - 2021
Publication title -
včenì zapiski tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì v.ì. vernadsʹkogo. serìâ: fìlologìâ, žurnalìstika
Language(s) - English
Resource type - Journals
eISSN - 2710-4664
pISSN - 2710-4656
DOI - 10.32838/2710-4656/2021.1-2/14
Subject(s) - computer science , advertising , compression (physics) , natural language processing , linguistics , business , philosophy , materials science , composite material