Open AccessENGLISH ADVERTISING AS A DISCOURCE OF PERSUASION (COGNITIVE-PRAGMATIC ASPECT)
Author(s) -
Yе. V. Kornielaieva
Publication year - 2020
Publication title -
včenì zapiski tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì v.ì. vernadsʹkogo. serìâ: fìlologìâ. socìalʹnì komunìkacìï
Language(s) - English
Resource type - Journals
eISSN - 2663-6077
pISSN - 2663-6069
DOI - 10.32838/2663-6069/2020.1-2/21
Subject(s) - persuasion , cognition , advertising , psychology , social psychology , business , neuroscience