Open AccessFEATURES OF SLOGAN AND TAGLINE FUNCTIONING (COFFEE BRANDS AS A CASE STUDY)
Author(s) -
Iryna Vasylivna Ushchapovska
Publication year - 2019
Publication title -
včenì zapiski tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì v.ì. vernadsʹkogo. serìâ: fìlologìâ. socìalʹnì komunìkacìï
Language(s) - English
Resource type - Journals
eISSN - 2663-6077
pISSN - 2663-6069
DOI - 10.32838/2663-6069/2019.2-1/24
Subject(s) - slogan , advertising , business , marketing , political science , politics , law