Open AccessCREATIVITY OF HUMAN CAPITAL IN THE HOTEL INDUSTRY
Author(s) -
Alla Samoilenko,
Kateryna Khrulkova
Publication year - 2021
Publication title -
včenì zapiski tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì v.ì. vernadsʹkogo. serìâ: ekonomìka ì upravlìnnâ
Language(s) - English
Resource type - Journals
eISSN - 2707-1103
pISSN - 2523-4803
DOI - 10.32838/2523-4803/71-3-4
Subject(s) - creativity , human capital , incentive , human resources , wage , quality (philosophy) , business , marketing , competitive advantage , hospitality industry , employee motivation , industrial organization , economics , classical economics , management , labour economics , tourism , microeconomics , economic growth , psychology , social psychology , philosophy , epistemology , political science , law
The article considers the essence of human capital from the standpoint of its creativity in the hotel industry. Groups of creative assets that form the creativity of human capital are presented. The Strategy of Sustainable Development of Ukraine until 2030 is studied, in particular in the direction of "Creative Industries and Hospitality Industry", and on the basis of which strategic measures to create a competitive creative economy are identified. It is noted that material motivation in labor activity is considered from the standpoint of the complex action of a number of macro- and microeconomic factors, including: the level of wages and its dynamics; the presence of a direct dependence of the level wages from quantity, quality and results of work; wage differentiation in the enterprise and in society as a whole; personal income structure; material support of available cash income, etc. Methods of personnel motivation at hotel business enterprises and features of motivation system on the basis of factor factors are presented. The components of intangible incentives in the hotel business to increase the creativity of human capital are described. It was found that the motivation of human capital in the hotel industry is an important factor in the successful operation of enterprises in this area, as well as a significant means of increasing the creativity of human resources. It is also emphasized that motivation methods should be based on an individual approach. The creative abilities and competencies that a modern employee of the hotel industry should have are proposed, namely: the ability to generate new ideas and solutions; tendency to be critical of one's own ideas and the ideas of others; the ability to identify new opportunities, publicly present their ideas and experiences, coordinate their activities and acquire new knowledge. Intangible ways of motivation will make it possible to increase the level of creativity of human capital in the hotel industry, as employees will also not be willing to change jobs and will be very enthusiastic and energetic to work. In the hotel business, the method of motivating employees by departments is widely used. Programs are being developed for individual departments in order to increase the desire of staff to perform their work better and better.