Open AccessDEVELOPMENT OF THEORETICAL BASIS OF DIGITAL MARKETING DUE TO FEATURES OF CUSTOMER VALUE CREATION WITHIN IT
Author(s) -
Yuriy Robul
Publication year - 2020
Publication title -
včenì zapiski tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì v.ì. vernadsʹkogo. serìâ: ekonomìka ì upravlìnnâ
Language(s) - English
Resource type - Journals
eISSN - 2707-1103
pISSN - 2523-4803
DOI - 10.32838/2523-4803/70-1-12
Subject(s) - customer value , basis (linear algebra) , value (mathematics) , marketing , business , value creation , digital marketing , computer science , industrial organization , mathematics , economics , microeconomics , profit (economics) , geometry , machine learning