
TECHNOLOGY OF INTEGRATED MARKETING RESEARCH AT THE TOTAL CONTROL OF THE CONSUMER VALUE OF RAILWAY PASSENGER TRANSPORTATION
Author(s) -
Tatyana Melnyk
Publication year - 2019
Publication title -
včenì zapiski tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì v.ì. vernadsʹkogo. serìâ: ekonomìka ì upravlìnnâ
Language(s) - English
Resource type - Journals
eISSN - 2707-1103
pISSN - 2523-4803
DOI - 10.32838/2523-4803/69-6-32
Subject(s) - business , marketing , value (mathematics) , control (management) , engineering , computer science , machine learning , artificial intelligence