HASHTAGS AS A SPECIAL TYPE OF THE INTERNET DISCOURSE

Internet communication and Internet discourse is the subject of study of many disciplines: sociology, psychology, management, rhetoric, journalism and some others. But the linguistic aspect of Being a universal means of mass and individual communication, Internet discourse enabled the instantaneous transmission of information regardless of distance and geographic location.A huge virtual area of the Internet offers the user a wide range of platforms: media, blogs, information sites, cinema, literature, wikis projects, shops and auctions, advertising, payment and search engines, e-mail, chats, forums, messengers, social networks, radio, television, information portals, etc. Internet communication is characterized by the following features: 1) polyphony; 2) Hypertext and interactive features of the Network; 3) anonymity and distantness.Internet discourse, like any other type of discourse, is characterized by a number of structural and lexical-grammatical features. A hashtag is a label for content. It helps others who are interested in a certain topic, quickly find content on that same topic.People use hashtags in their Instagram and Twitter posts but there is not enough knowledge about their real meaning and what they are used for. According to its structure, a hashtag can be a single word, an abbreviation, an invented combination of letters and numbers, or a phrase. If it is a phrase, there can be no spaces between words. All letters and numbers must run together without spaces in a hashtag. It is not possible to have punctuation or symbols in your hashtag (other than the # symbol at the beginning). Numbers are allowed, but it is necessary to have at least one letter with the numbers — hashtags cannot consist entirely of numbers.According to its meaning, a hashtag can be related to a great variety of topics: private life, personal characteristics, nature, holidays, events, activities, emotions, travelling and many others.