Open AccessTHE IMPACT OF SOCIAL NETWORKS ON STAFF PERFORMANCE
Author(s) -
Galyna Zinchenko,
Vitalii Voloshchuk,
Tetiana Lobodzynska
Publication year - 2021
Publication title -
naukovij poglâd: ekonomìka ta upravlìnnâ
Language(s) - English
Resource type - Journals
eISSN - 2706-9079
pISSN - 2521-666X
DOI - 10.32836/2521-666x/2021-76-13
Subject(s) - process (computing) , promotion (chess) , loyalty , reading (process) , public relations , social network (sociolinguistics) , work (physics) , business , marketing , social media , knowledge management , computer science , political science , engineering , world wide web , mechanical engineering , politics , law , operating system
opinion is listened to and trusted - all this can be achieved by choosing the right promotion strategy on social networks. Analytical data from social networking platforms allow companies and businesses to determine a person's inclinations, beliefs and preferences. Correct use of the social network within the organization can increase the level of personnel involvement in the business process. And employee involvement in this process is akin to customer loyalty. As a result, he not only spends more time on tasks, but also does his job better, as he cares for the result. The purpose of the study is to diagnose the impact of social networks on the effectiveness and efficiency of staff. The article describes the impact of social networks on people's lives, as well as offers information on popular networks and highlights problematic issues, offers solutions for communication in companies through social networks without contradicting the rules of work and data protection. The article will be useful for company managers and their managers for the proper organization of the work process in the team, taking into account the development of social networks. In today's world, social networks are a combination of many possibilities, such as communicating with friends, reading publications, watching movies, the ability to share information, participate in discussions, create a community and much more, which fully allows you to call them a great technological achievement. But there is also the other side of the coin. With the great possibilities comes the trouble. You can't argue that social networks are one continuous trouble, any more than you can say the same about computer games, for example. With a disciplined and correct approach, you can get some benefits and make your life easier. But there is always a risk that addiction to social networks will have a detrimental effect on your psyche.