Open AccessCONSUMER LOYALTY ASSESSMENT FOR A TRADEMARK
Author(s) -
Serhii Smerichevskyi,
Anna Shevchenko,
Mykyta Savelʹyev
Publication year - 2020
Publication title -
naukovij poglâd: ekonomìka ta upravlìnnâ
Language(s) - English
Resource type - Journals
eISSN - 2706-9079
pISSN - 2521-666X
DOI - 10.32836/2521-666x/2020-67-17
Subject(s) - trademark , loyalty , business , advertising , marketing , brand loyalty , political science , law