Open AccessPENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING
Author(s) -
Nova Rizca Pratiwi,
Theresia Pradiani,
Agus Alamsyah
Publication year - 2022
Publication title -
jurnal ekonomi manajemen dan bisnis
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2775-2216
DOI - 10.32815/jubis.v2i2.906
Subject(s) - customer satisfaction , business , purchasing , intervening variable , marketing , product (mathematics) , competition (biology) , customer delight , quality (philosophy) , service quality , customer retention , advertising , business administration , population , service (business) , mathematics , ecology , philosophy , demography , geometry , epistemology , sociology , biology