Open AccessUNCOVERING THE WEIGHTINESS OF GREEN MARKETING MIX AND CONSUMER ATTITUDE IN COSMETIC PRODUCT
Author(s) -
Denysa Karisma Putri,
Widiya Dewi Anjaningrum
Publication year - 2022
Publication title -
jurnal ilmiah bisnis dan ekonomi asia
Language(s) - English
Resource type - Journals
eISSN - 2620-875X
pISSN - 0126-1258
DOI - 10.32815/jibeka.v16i2.1038
Subject(s) - marketing , purchasing , green marketing , business , advertising , marketing mix , brand image , product (mathematics) , beauty , dimension (graph theory) , sample (material) , mathematics , philosophy , chemistry , geometry , epistemology , chromatography , pure mathematics