Open AccessPRODUK KOSMETIK PALSU: MINAT PEMBELIAN BERDASARKAN PENGARUH FAKTOR SOSIAL DAN FAKTOR PRIBADI
Author(s) -
Satria Putra Utama,
Risca Kurnia Sari,
Ahmad Subhan Mahardhani
Publication year - 2021
Publication title -
jurnal ilmiah bisnis dan ekonomi asia
Language(s) - English
Resource type - Journals
eISSN - 2620-875X
pISSN - 0126-1258
DOI - 10.32815/jibeka.v15i2.377
Subject(s) - nonprobability sampling , sample (material) , data collection , population , advertising , survey methodology , measure (data warehouse) , psychology , research method , survey research , marketing , business , applied psychology , computer science , statistics , mathematics , business administration , medicine , data mining , environmental health , chemistry , chromatography
The rapidly growing cosmetic industry has caused intense competition for both legal and illegal cosmetic products. The purpose of this study is to analyze and measure the influence of social factors on interest in buying and using fake cosmetic products, explore the basic causes of consumers buying and using fake cosmetic products, and measure the influence of personal factors on interest in buying and using fake cosmetic products in the city community. Poor. This type of research is a survey research, namely research that takes a sample from a population and uses a questionnaire as the main data collection instrument. Thus, this research is categorized as explanatory research. The number of respondents in this study were 100 people. The research sample was taken using purposive sampling technique. The data collection method used is a questionnaire method, then the data is processed through SPSS software. The analytical tool in this study uses linear regression.