Open AccessEstimation of Student Satisfaction and Student Loyalty in Indian University offering Higher Education
Author(s) -
Dhaval Gaud,
Bijal Zaveri
Publication year - 2021
Publication title -
asm science journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.12
H-Index - 6
eISSN - 2682-8901
pISSN - 1823-6782
DOI - 10.32802/asmscj.2021.738
Subject(s) - value (mathematics) , loyalty , marketing , service (business) , customer satisfaction , competitive advantage , business , estimation , services marketing , higher education , psychology , economics , management , mathematics , statistics , economic growth
Thanks to its multidimensional nature and ultimate effect on customer retention, consumer engagement, and finally, firm efficiency, service value has gained a lot of attention in recent marketing literature. The findings indicate as the service value dimensions functional value, consumer satisfaction, service efficiency, appurtenant value, image, and social value. This study supports the notion that higher education institutes can achieve a competitive advantage by focusing on value for service.