Open AccessParents' trust in food safety and healthiness of children's diets: A TPB model explaining the role of retailers and government
Author(s) -
Biagia De Devitiis,
Rosaria Viscecchia,
Valentina Carfora,
Carla Cavallo,
Gianni Cicia,
Teresa Del Giudice,
Concetta Menna,
Giorgio Nardone,
Antonio Seccia
Publication year - 2021
Publication title -
economia agro-alimentare
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.236
H-Index - 9
eISSN - 1972-4802
pISSN - 1126-1668
DOI - 10.3280/ecag2-2021oa12284
Subject(s) - theory of planned behavior , government (linguistics) , consumption (sociology) , psychology , childhood obesity , food safety , norm (philosophy) , control (management) , business , obesity , marketing , environmental health , social psychology , economics , political science , medicine , overweight , sociology , social science , linguistics , philosophy , management , pathology , law
This study started from the assumption that children's healthy diets are primarily determined by their parents and their intentions towards serving fruit and vegetables. Although it is widely known that a significant share in fruits and vegetables in children's diets has several advantages, there are some safety issues that can act as barriers in promoting fruit and vegetable consumption.Therefore, we investigated parents' determinants in giving fruits and vegetables to their children taking into account that the trust in actors who minimize the presence of risks could be instrumental to understand the whole story. Due to the incidence of childhood obesity, Southern Italy is a suitable case study. An extended Theory of Planned Behavior (tpb) model including trust towards government and retailers has been set up.Results suggested that parental intention to give to their children fruits and vegetables in primarily determined by their perceived behavioral control, then by their attitude and by subjective norm.Trust has been proved to influence parents' intentions, but only related to retailers and not to government. Furthermore, the model positively explained childrens' behavior reported by parents.