Open AccessPENGARUH PERSEPSI KEGUNAAN, PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI KENYAMANAN, TERHADAP PENGGUNAAN TRANSPORTASI BERBASIS ONLINE PADA GENERASI MILLENNIAL
Author(s) -
Gusi Putu Lestara Permana,
Kadek Wulandari Laksmi
Publication year - 2019
Publication title -
widya akuntansi dan keuangan
Language(s) - English
Resource type - Journals
ISSN - 2655-9498
DOI - 10.32795/widyaakuntansi.v1i2.383
Subject(s) - psychology , usability , social psychology , advertising , business , computer science , human–computer interaction
The aim of this research was to examine using of online transportation by millenials in Denpasar, The variables used in this research are based on technology acceptance model (TAM) stated by Davis (1989). The variables in this research was adaptable from this model, there are perceived usefulness, perceived ease of use and also add the new variable from motivational model are perceived enjoyment. The result of this research state perceived usefulness, perceived ease of use, and perceived enjoyment positively effect used of online transportation by millenials.