Open AccessFACTORS OF INVESTMENT STRATEGY ARE IN SYSTEM INCREASE TO COMPETITIVENESS OF ENTERPRISE
Author(s) -
Оksana Makovoz,
Diana Krainya,
Oleksandr Obukhovskyi
Publication year - 2021
Publication title -
shìdna êvropa: ekonomìka, bìznes ta upravlìnnâ
Language(s) - English
Resource type - Journals
ISSN - 2518-1971
DOI - 10.32782/easterneurope.32-10
Subject(s) - investment (military) , attractiveness , business , investment strategy , industrial organization , work (physics) , open ended investment company , return on investment , economics , production (economics) , finance , microeconomics , engineering , mechanical engineering , psychology , politics , political science , market liquidity , psychoanalysis , law
In the modern turbulent terms of manage enterprises constantly take part in competitive activity. For that, not to become an outsider at the market any enterprise must be competitive and begin to think of by strategy of the development. The aim of this work is research of basic factors of investment strategy enterprises that assist the increase of competitiveness of enterprise directly. On such conditions acquire actuality there is forming of investment strategy of enterprise and increase of competitiveness of enterprise through expansion of volumes of investment activity, use of new various types of financial instruments and non-material assets. The article analyzes the investment strategy as an important component of increasing the competitiveness of the enterprise. The investment attractiveness, which is the basis for creating an investment strategy, is characterized, its factors that influence the development of investment attractiveness are considered. The work is based on the consideration of the investment strategy of the enterprise as the development of long-term development goals of the company. The necessity of combining the implementation of the investment strategy with increasing the competitiveness of the enterprise is substantiated. An investment attractiveness that is basis for creation of investment strategy is described, her factors that influence for development of investment strategy are considered. In basis of work consideration of investment strategy of enterprise is stopped up as development of long-term aims of development of enterprise in relation to the increase of competitiveness. The synergy of factors of investment strategy is reasonable and by the increase of competitiveness of enterprise. It follows to take to the number of factors of direct influence – financially-economic to that the elements of control system (structure, methods, aims et al) must be included first of all. With the aim of increase of competitiveness of enterprise a management must direct investments in an innovation. The most modern digital technologies introduction of that needs considerable investments are described to basis, but the increase of competitiveness of enterprise will promote afterwards.