Open AccessINTRODUCTION OF THE LATEST INSTRUMENTS OF MARKETING COMMUNICATION FOR FORMATION OF LOYAL CONSUMER BEHAVIOR
Author(s) -
Olha Semenda,
Valentyna Lementovska,
Dmytro Podolinny
Publication year - 2021
Publication title -
shìdna êvropa: ekonomìka, bìznes ta upravlìnnâ
Language(s) - English
Resource type - Journals
ISSN - 2518-1971
DOI - 10.32782/easterneurope.31-11
Subject(s) - marketing , relevance (law) , context (archaeology) , business , competition (biology) , digital marketing , political science , paleontology , ecology , law , biology