Open AccessMANAGEMENT OF INNOVATIVE MARKETING TECHNOLOGIES IN THE BRANDING SYSTEM (ON THE EXAMPLE OF THE MARKET OF MODERN FASHION-INDUSTRY)
Author(s) -
Yuliia Holovchuk,
Viktoriia Marchenko
Publication year - 2019
Publication title -
ekonomìka ta suspìlʹstvo
Language(s) - English
Resource type - Journals
ISSN - 2524-0072
DOI - 10.32782/2524-0072/2019-20-23
Subject(s) - business , marketing , marketing management , commerce , advertising