Open AccessSECTORAL DIVERSIFICATION OF THE GLOBAL MEDIA MARKET (AS EXEMPLIFIED BY US COMPANIES IN CASE OF “BBC” AND “SONY”)
Author(s) -
Andrii Chuzhykov
Publication year - 2019
Publication title -
problemi sistemnogo pìdhodu v ekonomìcì
Language(s) - English
Resource type - Journals
ISSN - 2520-2200
DOI - 10.32782/2520-2200/2019-4-34
Subject(s) - diversification (marketing strategy) , business , commerce , economic geography , advertising , marketing , economics