Open AccessFORMATION OF THE “BRAND WHEEL” OF THE HIGHER EDUCATION INSTITUTION AND ITS PROMOTION IN THE MARKET OF EDUCATIONAL SERVICES
Author(s) -
Tetyana Diadyk,
Iryna Zagrebelna,
Alla Svitlychna
Publication year - 2021
Publication title -
ìntelekt xxi
Language(s) - English
Resource type - Journals
eISSN - 2707-6164
pISSN - 2415-8801
DOI - 10.32782/2415-8801/2021-3.14
Subject(s) - competitor analysis , promotion (chess) , service (business) , higher education , marketing , brand management , product (mathematics) , business , institution , corporate branding , competition (biology) , brand awareness , brand equity , advertising , public relations , sociology , political science , ecology , social science , geometry , mathematics , politics , law , biology