Open AccessINFLUENCERS AS AN IMPORTANT COMPONENT OF DIGITAL MARKETING
Author(s) -
Ihor Ponomarenko
Publication year - 2021
Publication title -
naukovij vìsnik užgorodsʹkogo nacìonalʹnogo unìversitetu. serìâ: mìžnarodnì ekonomìčnì vìdnosini ta svìtove gospodarstvo
Language(s) - English
Resource type - Journals
ISSN - 2413-9971
DOI - 10.32782/2413-9971/2021-37-10
Subject(s) - influencer marketing , digital marketing , business , marketing , social media , advertising , online advertising , marketing mix , opinion leadership , social network (sociolinguistics) , the internet , marketing management , public relations , computer science , relationship marketing , world wide web , political science