Open AccessEVALUATION OF DIGITAL MARKETING COMMUNICATIONS – QUANTITATIVE AND QUALITATIVE INDICATORS
Author(s) -
Pavlo Bradulov,
Volodymyr Ordynskyi,
Larysa Romanenko
Publication year - 2020
Publication title -
naukovij vìsnik užgorodsʹkogo nacìonalʹnogo unìversitetu. serìâ: mìžnarodnì ekonomìčnì vìdnosini ta svìtove gospodarstvo
Language(s) - English
Resource type - Journals
ISSN - 2413-9971
DOI - 10.32782/2413-9971/2020-33-5
Subject(s) - marketing research , qualitative marketing research , marketing , business , telecommunications , computer science , quantitative marketing research , business marketing