Open AccessDETERMINANTS OF CHANGE AND DEVELOPMENT IN BUSINESS PROCESS MANAGEMENT IN E-COMMERCE
Author(s) -
Eduard Karazhiya,
Dmytro Skliar
Publication year - 2021
Publication title -
vìsnik odesʹkogo nacìonalʹnogo unìversitetu. ekonomìka
Language(s) - English
Resource type - Journals
eISSN - 2664-696X
pISSN - 2304-0920
DOI - 10.32782/2304-0920/3-88-6
Subject(s) - business process management , business process , context (archaeology) , business , process (computing) , business transformation , process management , e commerce , competitive advantage , knowledge management , marketing , business process modeling , computer science , work in process , paleontology , world wide web , biology , operating system
Dynamic changes in the world economy, technologies, needs and expectations of consumers force modern enterprises to constantly improve the ways of organization and tools of business process management in the field of e-commerce. It is important for the improvement of the theory, methodology, and practice of management to identify the main trends in the transformation of e-commerce management tools, problems and prospects for their use, and the characteristics of business processes in this area. At the same time, the analysis of the existing scientific heritage revealed insufficient coverage of the business process management specification in e-commerce under the influence of current trends in economic, technological, and social development as a whole. With this in mind, an attempt has been made to identify the basic characteristics and define the main trends in the transformation of business process management in e-commerce within the context of current business trends. The study reveals that influenced by certain trends, constraints, and new opportunities, modern businesses are increasingly turning their attention to the potential of e-commerce as a highly profitable and dynamic area. As a result, the improvement of business process management in this area is in demand and should become a way for modern companies to build and maintain a competitive advantage at the organizational and management level. The analyzed business trends influence the functioning of economic e-commerce entities, along with the specific characteristics of the current period of e-commerce development highlighted by the author. They allow us to present the relationship between the dynamics and specifics of the development in the past, present, and its potential in the future. These characteristics were considered when shaping directions for change of business process management in e-commerce due to the influence of current business trends. The article identifies the following determinants of change and development in e-commerce business processes: improving relationships with suppliers based on business process automation; systematically increase the effectiveness of interaction with customers; dissemination of integration of artificial intelligence; improvement of procedures for monitoring and analysis.