
ECONOMIC EFFICIENCY ASSESSMENT OF IMPLEMENTING CRM SYSTEMS INTO TRADE ENTERPRISES ACTIVITY
Author(s) -
Oleksandr Bilotserkivskyi
Publication year - 2020
Publication title -
vìsnik odesʹkogo nacìonalʹnogo unìversitetu. ekonomìka
Language(s) - English
Resource type - Journals
eISSN - 2664-696X
pISSN - 2304-0920
DOI - 10.32782/2304-0920/2-81-27
Subject(s) - business , industrial organization , process management