Open AccessПІДВИЩЕННЯ ЕФЕКТИВНОСТІ ТОВАРНОЇ ПОЛІТИКИ ТА РОЗВИТОК МАЛОГО БІЗНЕСУ
Author(s) -
Serhii Kholod,
Vadym Tatarinov,
Vadym Tatarinov
Publication year - 2022
Publication title -
vìsnik odesʹkogo nacìonalʹnogo unìversitetu. ekonomìka
Language(s) - English
Resource type - Journals
eISSN - 2664-696X
pISSN - 2304-0920
DOI - 10.32782/2304-0920/1-91-4
Subject(s) - small business , business , order (exchange) , product (mathematics) , sustainable development , small and medium sized enterprises , population , state (computer science) , process (computing) , industrial organization , marketing , finance , political science , computer science , geometry , mathematics , demography , algorithm , sociology , law , operating system
The article considers the essence and types of product policy and the problems of its implementation in small business. Recommendations are given for taking measures aimed at improving the effectiveness of product policy and small business development in Ukraine. In our opinion, in order to ensure a stable growth of the number of small enterprises and their impact on the state of the economy by improving the efficiency of small business policy, we believe it is necessary to create a single Center for Small Business Development with an extensive network of branches spread across the country. (at the first stage in cities with a population of over 100 thousand people). This system should have all the powers to organize and support small businesses and provide the necessary resources. It should be responsible for the state and development of this important sector of the economy. Moreover, if each local branch should be responsible for the state and development of small business in the territory assigned to it, then the Unified Center should be responsible for the state of affairs in small business throughout the country. The task of the Single Center for Small Business is to support and strengthen the country's economy by providing conditions for the creation, viability and sustainable development of small businesses and assistance in their economic recovery due to emergencies. In the process of further development of small business in Ukraine, state support for these processes is a must. This will lead to the stability, influence and efficiency of this important sector of the economy in the future. Without state support, it is difficult to pursue a targeted product policy in small and medium-sized enterprises. Information, advisory, financial state support of small enterprises is needed at almost all stages of the product life cycle.