Open AccessAPPROACHES TO CREATING MARKETING INNOVATIONS IN THE 4P MARKETING COMPLEX SYSTEM
Author(s) -
Сергій Миколайович Ілляшенко,
Mariia Rud
Publication year - 2020
Publication title -
vìsnik odesʹkogo nacìonalʹnogo unìversitetu. ekonomìka
Language(s) - English
Resource type - Journals
eISSN - 2664-696X
pISSN - 2304-0920
DOI - 10.32782/2304-0920/1-80-20
Subject(s) - marketing , business , marketing management , marketing research