POSITION OF CORPORATE SOCIAL RESPONSIBILITY DURING THE IMPLEMENTATION OF THE “HEALTH-CENTRIC” CONCEPT OF HEALTHCARE FUNCTIONING

The article considers available scientific approaches to interpreting the “health-centric” concept of healthcare. A comparative analysis of causes and effects of the concept’s development at the individual, corporate and state levels is conducted. The author’s approach to the implementation of the “health-centric” concept of healthcare, which involves attracting social investments, is put forward. It is proved that the “health-centric” concept of healthcare functioning should be grounded on disease prevention through prophylaxis (promotion of healthy lifestyle, active case finding at the preclinical stage and prevention of their further development). The research arranges criteria, principles, and functions of the implementation of the “health-centric” concept of healthcare the definitions of which are based on general scientific guidelines and fundamental provisions of economic theory and statistical science. The author substantiates that the development and implementation of the “health-centric” concept of healthcare functioning should be performed holistically at the individual, corporate and state levels: at the individual level – by changing awareness of careful attitude to one’s health using educational, information and cultural programs; at the state level – by using administrative, financial-credit tools; at the corporate level – the active introduction of patronage and the mechanisms of corporate social responsibility etc. amidst encouraging responsibility for environmental disturbances. The article proves that system application of the mentioned approaches to the development and functioning of the “health-centric” concept of healthcare is an empirical basis of the proposals for building a sound economic policy aimed at improving health, reducing mortality, advancing living standards of social groups in Ukraine.