Open AccessA Study on the Festival Communication Program, Visitor-Brand Relationship and City-Brand Personality
Author(s) -
백경미,
Jae-Young Son,
syryu
Publication year - 2018
Publication title -
tourism research
Language(s) - English
Resource type - Journals
ISSN - 1229-571X
DOI - 10.32780/ktidoi.2018.43.4.93
Subject(s) - visitor pattern , advertising , personality , brand awareness , business , marketing , psychology , social psychology , computer science , programming language