Open AccessA Study on the Festival Target Market on the basis of Geographical Segmentation and Psychological Segmentation: Focused on the Uljin Waterfia Festival
Author(s) -
Man-Gyou Bae,
박상훈
Publication year - 2018
Publication title -
tourism research
Language(s) - English
Resource type - Journals
ISSN - 1229-571X
DOI - 10.32780/ktidoi.2018.43.3.81
Subject(s) - segmentation , market segmentation , basis (linear algebra) , geography , advertising , psychology , artificial intelligence , computer vision , aesthetics , computer science , marketing , art , mathematics , business , geometry