Open AccessThe Effect of SNS Type and Characteristics of Restaurant Company on SNS Performance and Purchase Intension: The Moderating Effect of User Innovation
Author(s) -
임현철,
박연섭
Publication year - 2018
Publication title -
tourism research
Language(s) - English
Resource type - Journals
ISSN - 1229-571X
DOI - 10.32780/ktidoi.2018.43.3.185
Subject(s) - intension , business , advertising , marketing , philosophy , epistemology
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