Open AccessA Study on the Segmentation of Tourism Market according to Fun-seeking Behavioral Mode: Focused on DaeguㆍGyeongBuk Travellers
Author(s) -
Kang Myeong-Bo,
Dong Woo Ko,
Sang-Jeong Moon
Publication year - 2018
Publication title -
tourism research
Language(s) - English
Resource type - Journals
ISSN - 1229-571X
DOI - 10.32780/ktidoi.2018.43.3.1
Subject(s) - tourism , market segmentation , mode (computer interface) , advertising , marketing , segmentation , psychology , business , computer science , geography , artificial intelligence , human–computer interaction , archaeology