Open AccessThe Effect of Brand Authenticity on Brand Image and Brand Royalty in Gochu-jang Industry: Focusing on the moderating effect of product involvement
Author(s) -
Lim Hyun Cheol,
배화순
Publication year - 2017
Publication title -
tourism research
Language(s) - English
Resource type - Journals
ISSN - 1229-571X
DOI - 10.32780/ktidoi.2017.42.4.297
Subject(s) - brand image , advertising , business , brand management , brand extension , product (mathematics) , brand awareness , brand equity , marketing , mathematics , geometry