Open AccessThe Impact of Customer Value on Customer Satisfaction and Customer Loyalty in Hotel Firms - The Moderating Effect of Switching Cost and Mediating Effect of Customer Satisfaction -
Author(s) -
Kang Sang Muk,
윤세남
Publication year - 2017
Publication title -
tourism research
Language(s) - English
Resource type - Journals
ISSN - 1229-571X
DOI - 10.32780/ktidoi.2017.42.3.1
Subject(s) - customer satisfaction , business , customer delight , loyalty business model , customer retention , customer equity , marketing , customer advocacy , customer value , customer profitability , service quality , advertising , service (business) , microeconomics , economics , profit (economics)