Open AccessA study on the relationship among festival experience factors, brand equity, and loyalty - Focusing on the Wanju Wild Food Festival -
Author(s) -
류인평,
양영관,
최정효
Publication year - 2017
Publication title -
tourism research
Language(s) - English
Resource type - Journals
ISSN - 1229-571X
DOI - 10.32780/ktidoi.2017.42.2.49
Subject(s) - advertising , brand equity , brand loyalty , loyalty , business , marketing , equity (law) , political science , law