Open AccessCostumer Satisfaction On Wedding Organizer During The Covid-19 Pandemic (Adinata Wedding Organizer Case Study)
Author(s) -
Sefina Isna Asaroh,
Mar’atul Fahimah
Publication year - 2022
Publication title -
income
Language(s) - English
Resource type - Journals
ISSN - 2797-0450
DOI - 10.32764/income.v1i3.1866
Subject(s) - nonprobability sampling , data collection , psychology , pandemic , test (biology) , icon , sample (material) , research design , covid-19 , customer satisfaction , regression analysis , applied psychology , medicine , statistics , computer science , mathematics , marketing , business , population , environmental health , disease , pathology , infectious disease (medical specialty) , biology , programming language , paleontology , chemistry , chromatography
This study aims to determine the influence of people, process, and physical evidence on costumer satisfaction at adinata wedding organizers during the covid-19 pandemic. This type of research is associative research. with the form of research is a quantitative approach. the sampling technique used purposive sampling, the respondents of this study were contumers who used the services of a wedding organizer from March 12, 2020 to June 12, 2021 with a total sample of 40 respondents. Data collection techniques using the method of observation and questionnaires. The research instrument used in this study was a questionnaire (Questionnaire). The data analysis technique in this study uses multiple linear regression, partial T test and simultaneous F test, the data is processed using the SPSS 26 program. The results of this research show that there is no significant effect of people on costumer satisfaction, while process has a significant effect on customer satisfaction. and physical evidence has a significant influence on contumer icon satisfaction in choosing Adinata wedding organizer services during the covid-19 pandemic.