Open AccessSISTEM PENYAMPAIAN JASA PENDIDIKAN
Author(s) -
Didin Sirojudin,
M. Dzikrul Hakim Al-Ghozali
Publication year - 2020
Publication title -
dinamika : jurnal kajian pendidikan dan keislaman
Language(s) - English
Resource type - Journals
eISSN - 2597-4858
pISSN - 2548-6896
DOI - 10.32764/dinamika.v5i2.1029
Subject(s) - competition (biology) , documentation , marketing , business , marketing management , service (business) , marketing research , qualitative research , data collection , field (mathematics) , sociology , computer science , ecology , social science , mathematics , pure mathematics , biology , programming language
Providers of educational services are part of marketing management. Marketing management for educational institutions (in schools, especially madrasah) is needed in line with the increasingly attractive competition between schools. Marketing is needed for educational institutions to build a positive image. If the institution or school has a good image in the eyes of the community, it is likely that it will be easier to overcome competition. Judging from its type, this research is a case study, data collection methods, namely: (1) Observation (2) interviews (3) documentation. Furthermore, the data obtained and collected from field activities and qualitative analysis with data grouping techniques, then conclusions are drawn. The results of research on educational service delivery / marketing systems carried out by MIN 2 Jombang are: using internal marketing (internal marketing), external marketing and interactive marketing.