Open AccessINVESTIGATION OF THE INFLUENCE OF DIGITALIZATION OF BANKING ON THE STRATEGIC MANAGEMENT OF THE BANK
Author(s) -
Olena Antonova,
AUTHOR_ID,
Iryna Tsapliuk,
L�onid Blazhey,
AUTHOR_ID,
AUTHOR_ID
Publication year - 2020
Publication title -
aktualʹnì problemi ekonomìki
Language(s) - English
Resource type - Journals
ISSN - 1993-6788
DOI - 10.32752/1993-6788-2020-11-232-35-42
Subject(s) - business , revenue , electronic banking , industrial organization , marketing , finance , computer science , the internet , world wide web
The article examines the impact of digitalization of banking on the strategic management of the bank and different scenarios of strategic development of the bank depending on the degree of acceptance of the bank's digitalization process. An analysis of the study of digital technologies currently used by banks in Ukraine. Based on the considered gradations of digital banking, it was concluded that Ukrainian banks follow the partial introduction of digital technologies in their own activities and use the first two models of each grading: digital banking brand and bank with digital channels, as well as banking, as a service and inclusive bankin. The bank's management, based on financial capabilities and the chosen model of strategic development of the bank, is able to choose different options for digital technologies that will solve various problems of its activities, increase efficiency and ensure optimization of revenues and expenses