Open AccessTHE USE OF MODERN COMPUTER INFORMATION TECHNOLOGY AS A KEY CONDITION FOR EFFECTIVE MARKETING DECISIONS
Author(s) -
Nataliia Luzhanytsia,
AUTHOR_ID,
Yuliia Kostinets,
AUTHOR_ID
Publication year - 2020
Publication title -
aktualʹnì problemi ekonomìki
Language(s) - English
Resource type - Journals
ISSN - 1993-6788
DOI - 10.32752/1993-6788-2020-1-232-81-87
Subject(s) - key (lock) , information technology , computer science , computer technology , marketing , marketing management , knowledge management , business , process management , engineering management , management science , engineering , computer security , multimedia , operating system
The article discusses the importance and necessity of using new computer technologies in the management of the marketing department. There are a number of advantages of using computer technology in enterprise management, and in setting goals and objectives, developing plans for future development of the enterprise. Definitions and directions of application of computer technologies are given. Examples of application of computer technologies used at different stages of marketing activity by the enterprise are systematized and given.