Open AccessPRAGMATIC ASPECTS OF EUPHEMISMS IN TOURISM MANAGEMENT
Author(s) -
Oleh Havryliuk,
AUTHOR_ID,
Liliia Pivnova,
Tetiana Mishchenko,
AUTHOR_ID,
AUTHOR_ID
Publication year - 2020
Publication title -
aktualʹnì problemi ekonomìki
Language(s) - English
Resource type - Journals
ISSN - 1993-6788
DOI - 10.32752/1993-6788-2020-1-232-117-121
Subject(s) - connotation , tourism , nomination , service (business) , business , marketing , psychology , sociology , public relations , political science , linguistics , philosophy , law
The article deals with the issues related to the functioning of euphemisms in tourism management. The factors that determine the renewal of euphemistic space with new units are outlined. Attention is focused on the use of euphemisms by service sector specialists as units of the secondary nomination with a relatively positive connotation, which contributes to the softening and effectiveness of professional communication.